Toronto SEO Consultant
Get found on Google by the people looking for you.
I'm Zack Fenech. I help growing businesses climb the search rankings and turn that traffic into real revenue. You work with me directly, no account managers in between.
- $2M+Client revenue from organic search
- 22+Industries served
- 3×Featured in Forbes, National Post & Toronto Star
- WikipediaCited as a source
- 2018Full-time & independent since
Selected clients
Client and publisher work, 2018 to present
The plain-English version
What is SEO, really?
When someone types a question into Google, the businesses near the top get most of the clicks. Search engine optimization (SEO) is the work of earning those top spots, so the right customers find you without you paying for every click.
It's part writing, part website housekeeping, and part earning a good reputation online. I handle all three, and I explain everything without the jargon.
How I can help
Wherever your business is, there's a clear next step.
Find what's holding you back
An SEO audit is a top-to-bottom check of your site. You get a plain list of what's working, what's broken, and what to fix first.
Fix a sudden drop in traffic
Rankings fall off a cliff after a Google update or site change? Penalty recovery and migration help get you back on track.
Bring in steady traffic
Through content, on-page work, and quality links, your most important pages rank for the searches your customers actually make.
Show up in your city
Local SEO puts you on the map, literally, for nearby customers searching for exactly what you offer.
How it works
SEO built into every step, not added at the end.
Most websites get built first and optimized later. I work the other way around: the search research comes first, and it shapes every page, every heading, and every link. You approve the plan before a word gets written.
1. Research comes first
You fill out a short questionnaire about your services and customers. I record where your site stands today: rankings, traffic, indexed pages, and page speed. Then I study the sites that outrank you and build a list of the searches your customers actually make, with how often each one is searched.
2. A site plan built around those searches
Every page gets one job: rank for a specific search. You get a page-by-page plan showing each page, its target keyword, and its web address, and nothing gets written until you approve it. Every old address is redirected to its new home, so the links and rankings you've already earned aren't left behind.
3. Content written to rank and to be read
Each page is built around its target search, from the title and description Google shows to the headings, internal links, and FAQ markup that help Google understand it. It's still written for people first, in your tone of voice, with facts that come from you. Nothing is made up.
4. A design that loads fast
You see three to five homepage designs and pick the one that feels like your business. It gets built on a lightweight theme, with compressed images, descriptive file names, and alt text on every photo, because page speed affects both your visitors and your rankings.
5. A technical SEO check at launch
Before and after the site goes live, I crawl every page: titles, headings, links, and redirects are tested, and nothing is accidentally hidden from Google. Tracking is set up for calls, forms, and bookings. If you serve a local area, your Google Business Profile and directory listings are brought in line too.
6. Monthly SEO, guided by the numbers
Each month I measure your rankings and traffic against the starting point, then make the one improvement the data points to: a new article, a refresh of a page sitting just off page one, or a technical fix. You get the results in plain English.
No one can honestly promise you the top spot on Google, and I won't. What I can promise is a clear plan, honest numbers, and work you can see.
Why work with me
You talk to the person doing the work, not a salesperson, not an account manager. I take on a small number of clients so each one gets real attention, honest advice, and answers in language that makes sense.
FAQ
Straight answers to common questions.
Can you guarantee I'll rank number one?
No, and no honest SEO can. Google decides the rankings, and its rules change all the time. What I can do is make your site measurably better: stronger pages, faster loading, fewer technical problems. That improves your chances. I promise the work and honest numbers, never a position.
How long does SEO take to work?
Usually months, not weeks. Small fixes can show up within a few weeks, but competitive searches often take four months to a year, depending on your competition and where your site is starting from. Be wary of anyone promising page one in 30 days.
How is SEO different from paying for Google ads?
Ads put you at the top for as long as you keep paying, and you're charged for every click. SEO earns a place in the unpaid results underneath. It takes longer to build, but the clicks are free, and the work keeps paying off long after it's done.
How will I know if it's working?
Before anything changes, I record your starting numbers: rankings, traffic, and page speed. Every month is measured against that baseline using your own Google Search Console and analytics data, so you never have to take my word for it.
Will a rebuild hurt the rankings I already have?
Some movement is normal while Google recrawls a new site. To limit it, every old URL is mapped and 301 redirected, the site is crawled before and after launch, and a pre-launch baseline is kept on file. If something slips, the data shows where, and that becomes the next fix.
How much does it cost?
It depends on the size of your site and how competitive your market is. The first conversation is free. After that, you get a written proposal with a clear scope and price, so you know exactly what you're paying for before you commit.
Ready to talk?
Tell me about your business and what you're hoping to improve. The first conversation is free, with no obligation.